Why Starbucks is Considered One of the Top Omni-Channel Experiences

The more technology advances, the more it’s integrated into our daily lives. And as consumers change their behaviors as a result of technology businesses need to react to follow a single, holistic approach – an omni-channel experience that customers can access whenever they desire. Omni-channel is a multi-channel approach to marketing, selling, and serving customers […]

How Your Legacy Networks Hinders Your Omnichannel Marketing

Omnichannel has grown into a catchphrase within both industry and marketing circles in the past few years. In many ways, omnichannel combines the two spheres into one for customers. The end game of omnichannel marketing is to funnel clients from all channels into interacting with or buying from a brand.  Omnichannel provides those customers countless […]

Reap the Benefits of Cloud Communications

With communications at the heart of every business, you need reliable unified communications, collaboration and contact center technology to run your business successfully. With the right cloud solutions, your business can enjoy powerful communications and collaboration capabilities without the cost and complexity of maintaining an on-site system. In this infographic you will learn how you […]

10 Reasons Companies are Moving Communications to the Cloud

There’s lots of buzz around the cloud these days and cloud communications is no exception. But buzz isn’t always an indicator of a business case for technology purchases. Smart businesses are asking what’s driving the rush to the cloud–and they’re getting solid answers. So why are so many businesses moving communications to the cloud today? […]

Why Your Business Phone System Should Integrate with Your Applications

The technology you use in the office should enhance your ability to do business.  That’s what technology does!  Yet, the same technology that helped you serve clients better just a short 5 or 10 years ago can just as easily hinder your staff’s ability to work as fast or effectively as you need them to, […]

How Retailers & Restaurants Focused on Customer Experience Ease the Burden of Security and Compliance

When it comes to retail and restaurant operators, it’s clear the top players are the ones that use cutting-edge technologies to drive a differentiated customer experience. The most successful retail stores and restaurants build experiences that are personalized to each customer, address their needs, and apply a positive influence at each and every touchpoint – […]

Ensuring Your Phone System is a Business Enabler

If you make money using the phone, then your phone system needs to be a business enabler, not an inhibiter.  It needs to differentiate your business from your competition.  Your prospects must be able to reach you in a timely manner.  Your customers need to find you wherever you are, at the front desk, in […]

How Successful Restaurant Operators Use Technology to Stay On Top

The National Restaurant Association reported restaurant industry sales of nearly $799 billion last year, representing approximately 4% of the U.S. GDP, and nearly 48% of total food dollars spent. With this industry-wide growth also comes challenges, as restaurant operators keep pace in an rapidly evolving environment and will need to adjust to shifting customer expectations […]

Brightmetrics – So, where do I start?

At first glance, it can be a little overwhelming to understand and manage the dashboards and reporting features in Brightmetrics. Fortunately, getting started is easy.  Watch this quick video or read below to find out how. Getting the Most Out of Brightmetrics from Brightmetrics on Vimeo. Not a video person and you’d rather skim?  Here’s […]